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India's 7 Most Powerful Brands 2014
There are several brands in India but very few are actually considered to be the most powerful and valuable. A survey was conducted recently by the world’s leading brand consultant, Interbrand, which is highly respected for its 'Annual Best Global Brands Report', to find out some of the top brands in India.

This survey takes into account several parameters which include financial performance, the role of the brand in business success, and its strength in the marketplace, reports Rediff.

Let's have a look at some of the most powerful and valuable brands in India:


1. TATA
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India's largest software company, Tata Consultancy Services is in the top position this year. Its brand valuation is $21,102 million with AA+ rating. The Tata Group saw its brand value increase by 16 per cent ($3 billion) to $21.1 billion, driven by its international acquisitions as well as its most-valuable company, Tata Consultancy Services.

"Despite the fact that some divisions within the group have been underperforming, the brand should benefit from its plans to invest $35 billion over the next three years and should go some way towards meeting the goal of the Tata chairman Cyrus Mistry's aim to be amongst the top 25 most admired brands globally," Brand Finance said reports Economic Times.


2. LIC
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LIC is ranked second in this list. It is an Indian state-owned insurance group and investment company headquartered in Mumbai. It is the largest insurance company in India with an estimated asset value of 1560481.84 crore. The company was founded in 1956 when the Parliament of India passed the Life Insurance of India Act that nationalized the private insurance industry in India.

Over 245 insurance companies and provident societies were merged to create the state owned Life Insurance Corporation. As of 2013 it had total life fund of 1433103.14 crore with total value of policies sold of 367.82 lakh that year. Its brand value for 2014 is around $4,104 million.


3. State Bank of India
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State Bank of India (SBI) is a multinational banking and financial services company based in India. It is a government-owned corporation with its headquarters in Mumbai, Maharashtra. It ranked 2nd last year and now has been pushed to the third position on this list with a brand value of $4,063 million.

Banking brands on the whole fared the worst collectively, with most brands losing brand value or remaining stagnant because of poor governance and weak credit controls, especially at government-owned institutions. SBI has seen its value drop by the largest amount as poorer revenue forecasts and bad loans have dampened earnings.


4. Airtel
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Bharti Airtel Limited, commonly known as Airtel, is an Indian multinational telecommunications Services Company headquartered in New Delhi, India. It is the world's fourth largest mobile telecommunications company with over 275 million subscribers across 20 countries as of July 2013. It is ranked fourth in terms of the most powerful and valuable brands in India with a brand value of $3,819 million as of 2014.


5. Reliance
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Reliance Industries Limited is an Indian conglomerate holding company headquartered in Mumbai, Maharashtra, India. The company operates in five major segments namely exploration and production, refining and marketing, petrochemicals, retail and telecommunications.

RIL is the second-largest publicly traded company in India by market capitalization and is the second largest company in India by revenue after the state-run Indian Oil Corporation. The company is ranked No. 99 on the Fortune Global 500 list of the world's biggest corporations, as of 2013 and as of 2014 it ranked 5th in terms of powerful and valuable brands with brand value of $3,547 million.
posted by Shankar Das Shankar Das @ 6:45AM on date 17-08-2014
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